Burberry Takes Its 170th-Anniversary Portraits to New York’s Air Mail Newsstand

The activation gives the brand’s 170: The Anniversary Portraits campaign a physical destination beyond its own stores and digital channels. Burberry’s campaign portraits displayed in the newsstand window, check-patterned detailing and printed material visitors can take away.

A New Setting for an Existing Campaign Burberry introduced the campaign on September 28. Photographed by Jack Day, with a film directed by Hector Aponysus, it brings together 170 people in London, New York, Seoul and Shanghai around ten outerwear styles.

The assortment includes heritage trench coats, a car coat and other interpretations of the house’s outerwear. Its cast combines local residents, creative figures and Burberry employees, presenting the pieces through different wearers rather than a single ambassador.

Print as a Physical Brand Touchpoint The Hudson Street residency extends that portrait-led idea through a publication and a street-facing display. The practical proposition is straightforward: visitors can explore the campaign and collect the zine, subject to availability.