Veuve Clicquot Opens Outback Sun Escape at Mount Mulligan Lodge
The Champagne house is taking over a remote Queensland lodge with private stays, dining and branded experiences, extending its luxury positioning into travel.
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L’Oréal Puts Service and Play at the Center of Its Travel-Retail Concept
At TFWA in Cannes, L’Oréal presented a 1,000-square-metre Destination Beauty showcase spanning consultations, interactive discovery and displays from its beauty brands.
On Brings LightSpray Trials and a Coffee Hub to Berlin Race Week
On brought its LightSpray tour to Berlin with shoe trials, a store installation and a SUCUX Coffee social hub during race week.
PUMA Turns the A$AP Rocky Straycat Launch Into a Racetrack Dinner
An interactive dinner by Outlander Studios translated the PUMA x A$AP Rocky Straycat’s motorsport references into an event with a functioning RC racetrack.
L’Oréal Turns Product Science Into an Immersive Worth It Lab
L'Oréal and Dot Dot Dash created a science-themed Worth It Lab for the Chemist Warehouse Showcase, using an experiential setting to make a familiar brand message tangible.
Shopify Introduces Canvas to Let Merchants Design Entire Stores With Sidekick
Shopify Canvas puts a store's pages in one visual workspace while its Sidekick AI agent edits theme code and shows changes in real time. The feature is rolling out over the coming days.
Mango Opens 700-Square-Metre Store at Parma Promenade
Mango has opened a company-owned store at Parma Promenade, extending its New Med retail format and Woman, Man and Kids offer in northern Italy.
Outcast Clothing Takes Over San Francisco’s Portola Festival With an Inconvenient New Pop-Up
The Australian fashion brand turned a 20-by-20-foot bodega-inspired installation into a VIP retail activation with free merchandise, interactive content and festival exclusives.
Rhode Enters 19 European Sephora Markets With a Paris Café rhode Activation
Rhode's September 30 launch adds Sephora distribution in 19 European markets and more than 500 stores, with a short-run Paris café designed to connect the activation to purchases.
Inside Furla Cinemania: A Milan Fashion Week Premiere for the Archival Lynette Bag
Furla staged a cinema-inspired Milan Fashion Week event around the Lynette, its first archival revival, ahead of the brand’s 2027 centenary.
Dior Takes Miss Dior Pop-Ups to California, Taipei and Beijing
Parfums Christian Dior is bringing Miss Dior Eau de Parfum to immersive pop-ups across California, Taipei and Beijing, pairing fragrance discovery with personalized in-store experiences.