Category
Beauty Industry Blog · CEO · Industry News & Trends · Brick-and-Mortar · E-commerce and Click · Customer Behaviour · Data & Analytics · Store · Marketing.
Browse
Loading topics...
Using dry shampoo can be a lifesaver when you want to refresh your hair and banish excess oil without washing it. However, if not used correctly, it can make your hair look greasy and dull. To avoid this, follow these…
The men’s skincare and personal care market is booming due to several factors that have contributed to the increased demand for these products. The trend is expected to continue driving the market’s growth, with the global men’s personal care market…
In the competitive world of haircare, brands must be cautious to avoid costly mistakes that can damage their reputation and lead to dissatisfied customers. One way that brands can maintain their reputation is by conducting thorough research and development before…
Launching a new beauty brand into retailers can be a challenging yet rewarding endeavor. One of the biggest challenges is standing out in a crowded market. With so many beauty brands vying for shelf space, it’s important to have a…
Starting a beauty brand can be an exciting and rewarding venture, but it requires significant capital to get off the ground. One of the biggest challenges that aspiring entrepreneurs face when starting a beauty brand is securing enough funding to…
L’Oreal, the French cosmetics giant, has recently acquired Australian luxury cosmetics brand Aesop in a historic $2.53 billion deal, marking its largest-ever brand acquisition. Previously owned by Brazil’s Natura & Co since 2012, Aesop is renowned for its high-quality skincare,…
Revlon, a cosmetics giant with a 91-year history, filed for Chapter 11 bankruptcy in June 2022 due to its $3.5 billion debt load and pandemic-related disruptions. The company struggled to make timely payments to critical vendors in its cosmetics supply…
Bath & Body Works, a renowned brand in the personal care and home fragrance industry, has recently launched an entirely new product line called Moxy. This innovative collection focuses on skincare, haircare, and wellness products, marking a significant expansion for…
Morphe, a Los Angeles-based cosmetics and beauty manufacturer founded in 2008, faced bankruptcy due to liquidity and operational issues resulting from the COVID-19 pandemic, changes in consumer beauty habits, and the termination of partnerships with certain influencers. Forma Brands, Morphe‘s…
Kenzo and Kenz Beauty are two distinct brands that have recently found themselves in a legal dispute. Kenzo, a French luxury fashion house, was founded in 1970 by Japanese designer Kenzo Takada and is owned by the parent company LVMH…