BeautyNews

Drew Barrymore’s Flower Beauty Shuts Down After 13 Years

After 13 years on the shelves of Walmart, Ulta Beauty, and CVS, Drew Barrymore’s pioneering color cosmetics brand, Flower Beauty, has officially closed its doors.

Drew Barrymore’s Flower Beauty Shuts Down After 13 Years in Business
BeautyNews

Drew Barrymore’s Flower Beauty Shuts Down After 13 Years

After 13 years on the shelves of Walmart, Ulta Beauty, and CVS, Drew Barrymore’s pioneering color cosmetics brand, Flower Beauty, has officially closed its doors. The news, first reported by Cosmetics Business, comes as brand incubator Maesa exits the color cosmetics category, reflecting a major shift in the dynamics of celebrity-led beauty and U.S. mass market makeup.

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