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Fashion

Fashion Industry News · CEO ·  Brick-and-Mortar · E-commerce and Click · Customer Behaviour · Data & Analytics · Store · Marketing.

skims men

Kim Kardashian’s Skims Launches Menswear

SKIMS has announced its expansion into the men’s category, formally only selling women’s clothing. The official launch of SKIMS Mens was unveiled with an All-Star campaign featuring three iconic athletes. Football superstar Neymar Jr, 2022 NFL Defensive Player of the…

Fashion
Nykaa Fashion

What is Nykaa Fashion – Shopping App

Nykaa Fashion, a subsidiary of the renowned beauty and wellness e-commerce platform Nykaa, has been making waves in the Indian fashion industry since its inception in 2018. The brainchild of Falguni Nayar, a former investment banker, and her daughter Adwaita…

Fashion

How does Farfetch work & make money

Farfetch, a UK-based online luxury fashion retailer, has carved out a niche in the global e-commerce market. The company’s popularity among shoppers can be attributed to several factors. As of the first quarter of 2023, Farfetch had a record 3.9…

FashionLuxury
Paris Hilton

Paris Hilton and X Join Forces to test Live Shopping

X, the platform formerly known as Twitter, has announced a strategic partnership with global celebrity and entrepreneur, Paris Hilton. The collaboration, officially unveiled in October 2023, aims to promote X’s innovative ‘live shopping’ feature, marking a significant milestone in the…

Fashion