LoveShackFancy Takes Mahjong Into Stores With Oh My Mahjong
LoveShackFancy is extending its lifestyle range through a limited-edition Oh My Mahjong collection and mahjong events in 13 boutiques.
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lululemon Opens Wuhan Distribution Centre With S.F. Express
lululemon has opened a Wuhan distribution centre with S.F. Express, adding a third named hub in Mainland China and combining fulfilment with guest services in one location.
Audemars Piguet Extends Royal Oak Design Into a Jewellery Collection
Audemars Piguet’s Royal Oak Joaillerie collection translates the watch line’s visual codes into jewellery, including a choker, cuff, earrings and necklace.
On Brings LightSpray Trials and a Coffee Hub to Berlin Race Week
On brought its LightSpray tour to Berlin with shoe trials, a store installation and a SUCUX Coffee social hub during race week.
PUMA Turns the A$AP Rocky Straycat Launch Into a Racetrack Dinner
An interactive dinner by Outlander Studios translated the PUMA x A$AP Rocky Straycat’s motorsport references into an event with a functioning RC racetrack.
Brioni Takes Its Bespoke Grand Tour to Tokyo After Hong Kong
Brioni brought its appointment-led Grand Tour to Tokyo, using private tailoring sessions, exclusive fabrics and its master tailor to engage Japanese clients.
Ferrari’s Bespoke Ballet Costumes Put Its Fashion Studio on Vogue World’s Stage
Ferrari creative director Rocco Iannone designed bespoke performance looks for Roberto Bolle and dancers at Vogue World: Milano 2026.
L’Oréal Turns Product Science Into an Immersive Worth It Lab
L'Oréal and Dot Dot Dash created a science-themed Worth It Lab for the Chemist Warehouse Showcase, using an experiential setting to make a familiar brand message tangible.
VF Opens O11 Multi-Brand Store at Copenhagen Airport
VF has opened an O11 airport shop in Copenhagen, bringing The North Face, Timberland, Vans and Napapijri together after a Zurich pilot.
Marni’s SS27 Front Row Becomes a China Audience Test
Marni's Spring/Summer 2027 show under Meryll Rogge paired a Milan runway moment with Angelababy's attendance and a China-focused livestream push.
Campari’s Amer Design Lab Put Design, Food and Mixology in One Paris Event
Campari's three-day Amer Design Lab in Paris brought together designer Garance Vallée, mixologist Margot Lecarpentier and chef Thomas Coupeau.
Kering’s New Italian Craft Academy Opens With More Than 1,500 Students
Kering has opened the first academic year of its Italian craft academy, bringing more than 1,500 students into a network of 40-plus programs across six regions.
Shopify Introduces Canvas to Let Merchants Design Entire Stores With Sidekick
Shopify Canvas puts a store's pages in one visual workspace while its Sidekick AI agent edits theme code and shows changes in real time. The feature is rolling out over the coming days.
Mango Opens 700-Square-Metre Store at Parma Promenade
Mango has opened a company-owned store at Parma Promenade, extending its New Med retail format and Woman, Man and Kids offer in northern Italy.
Dr. Martens Names Lee Justin Seungoh General Manager for South Korea
Dr. Martens has appointed Lee Justin Seungoh to lead its South Korea business, bringing experience in consumer brands, marketing and customer engagement.