Byredo Turns Future Memories Into an Immersive Selfridges Experience
Visitors to the Future Memories pop-up at Selfridges can explore Byredo's scents, sample the exclusive 100ml edition, and capture their experience with a dedicated photo moment.
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Lacoste Turns Shopping Cidade Jardim Into a Fashion and Coffee Destination
São Paulo's Café Lacoste blends French heritage with Brazilian coffee, creating a unique retail destination.
On Names Carmen Chong Senior Lead Visual Merchandiser for APAC
Carmen Chong has been appointed Senior Lead Visual Merchandiser for On's Asia Pacific region, focusing on retail storytelling and customer experiences.
Balmain Uses Private Styling to Build Its East Hampton Client Experience
Experience the luxury of Balmain's Private Salon in East Hampton, where personalized styling and exclusive events await.
Represent Expands Into Africa With a Cape Town Retail Opening
Until now, the label's presence in South Africa had been linked to multi-brand retail through Ritual Store at the V&A Waterfront, which introduced Represent to the local market in 2023.
Aurélien Opens First Permanent Knightsbridge Flagship Steps from Harrods
Aurélien's UK expansion marks a significant milestone in its international strategy, combining luxury with modern design.
Zhang Ziyi Brings Her legacy as a 12-time Best Actress to Clarins Precious
Clarins has partnered with Chinese actress Zhang Ziyi for its new skincare line, Clarins Precious. The campaign emphasizes expert formulation and plant science, positioning Zhang as a global ambassador with cultural relevance.
KAILAS FUGA Opens Its First European Store Days Before UTMB
The new store in Chamonix, France, will introduce its trail running footwear, apparel, and performance equipment to European consumers, marking a significant step in the brand's expansion into the region.
Urban Outfitters Expands Beauty and Accessories in Its New Store Concept
The new stores emphasize modular merchandising and an open entrance to enhance the customer shopping experience.
Van Cleef & Arpels Deepens Its Geneva Story With a New Rue du Rhône Boutique
The new Geneva address marks a significant milestone for the Maison, enhancing its presence in one of the world's premier luxury shopping districts.
Bershka Opens Its First U.S. Permanent Store With a Visual Merchandising Focus
The Aventura Mall location showcases a modern retail format, emphasizing visual merchandising and customer convenience.