Christian Louboutin CEO Alexis Mourot Explains the Brand Strategy Behind Three Paris Shows
Mourot connects the house’s pool, football and theatre productions to product storytelling and five consistent brand values.
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Kilian Paris Turns Its Rue Cambon Window Into a Cocktail-Inspired Fragrance Display
An illuminated bottle installation and bar-like product presentation translate The Cocktails collection into the Paris boutique environment.
Gymshark Brings Conditioning Club to Austin With Scratch Creative
Gymshark’s Austin activation paired its Conditioning Club collection with running, lifting and recovery, with production by Scratch Creative.
CHAGEE Opens Two Bali Teahouses With Designs Shaped by Ubud and Sanur
The brand’s APAC design team used contrasting sites in Ubud and ICON Sanur to create two locally responsive tea spaces.
Sézane Opens on Madison Avenue, Adding an Upper East Side Appartement
Sézane’s new Madison Avenue address extends its New York Appartement network to the Upper East Side.
Bang & Olufsen Opens at Sydney’s Martin Place With a Residential Retail Setting
Bang & Olufsen’s new Sydney address places audio and home-entertainment displays within furnished listening spaces.
Alo Opens Its First Mainland China Destination at Shanghai’s Zhangyuan
Alo’s Zhangyuan pop-up combines retail, movement studios and wellness spaces as the brand expands its physical presence in China.
Moncler Opens a New Retail Space at Le Bon Marché in Paris
The September opening gives Moncler a defined branded environment within the Paris department store, with dark fixtures and an open approach to the surrounding floor.
AMIRI Opens 2,627 Square Foot Scottsdale Store at Fashion Square
The new Arizona boutique brings AMIRI menswear and womenswear together in a desert-inspired space conceived by founder Mike Amiri.
Victoria Beckham Enters Homeware With Exclusive Westwing Dining Collection
The designer’s first home-and-living line moves her fashion house into tableware, textiles and decorative objects through Westwing’s specialist retail platform.
Paris Fashion Week Trends: What Buyers Should Watch for Spring/Summer 2027
Softer tailoring, statement skirts and visible layers point to fresh assortment and merchandising opportunities for Spring/Summer 2027.
Prada Brings Its Essence Pop-Up to Hangzhou MixC in Five-Stop Asia Retail Program
The Hangzhou installation runs through October 14, with Prada using a black-and-white edit of women’s and men’s fashion, leather goods and footwear before four more Asian stops.
Off-White and Zellerfeld Launch 3D-Printed Arrows Teaser Slides Through a Single Retail Channel
Off-White’s new collaboration with Zellerfeld puts a five-colorway slide on the footwear company’s direct platform, pairing fashion design with 3D printing and a single-channel launch.
Gap and Whitney Turn Roy Lichtenstein Exhibition Into an 18-Piece Retail Collection
The collaboration puts licensed Pop Art on Gap apparel and accessories, with distribution across brand, museum and selected store channels.
Under Armour Tests a Brand House Factory House Hybrid at Its First Montana Store
Bozeman Sports House combines full-price performance product and value-oriented assortment in one store near Montana State University.