and alleviate heavy bleeding, intense cramping, and other PMS symptoms for a happier, healthier period. When asked to comment on the transition from a media brand to a wellness brand, she explained: “I’m still serving the same audience that I have for years but in a new way.

Our community has a unique set of needs that include Vitamin D3 and Iron deficiency but are often underserved and overlooked in the vitamin and supplement space. I am passionate about helping women of color who are struggling with heavy periods and fibroid symptoms and missing out on life because of it.

The statistics regarding black women and fibroids are alarming and we wanted to help do something about this silent epidemic.” Leveraging her personal experience and that of the millions of African American women in her xoNecole community, Kane discovered various studies which reveal that 80% of African American women will be diagnosed with fibroids by the age of 50.

Additionally, Black women are also 4 times more likely to get a hysterectomy than other races and they are also 2 to 3 times more likely to suffer from period trauma. Due to  the lack of education around what a normal period looks like, it can…