Everything you need to know about Soma Intimates

From day one, Soma focused on addressing the specific needs of women, particularly those who may have undergone surgery, have larger body sizes, or require exceptional comfort.

It targets women aged predominantly around 52 but extends its reach to the 35-year-old and above demographic, emphasizing an “age-defying” look in its products.

Soma’s all-women-led design team, spearheaded by Vice President of Design Holly Wilson, has continuously innovated to create bras, panties, and other intimate apparel that prioritize inclusivity and comfort. This team is instrumental in aligning product designs with business strategies to spur growth.

The parent company, Chico’s FAS, Inc., headquartered in Fort Myers, Florida, is a leading women’s omnichannel specialty retailer that also owns the retail brands Chico’s and White House Black Market. Under Chico’s FAS’s ownership, Soma has also adapted to evolving retail trends through innovations and omnichannel strategies…