BusinessLeadership

Gap Inc. Just Hired a Paramount Veteran as Chief Entertainment Officer. Inside Fashion’s New C-Suite Arms Race

Gap Inc. saw a 3% increase in FY2025 sales, with Old Navy, Gap, and Banana Republic contributing to the growth.

Gap Inc. Just Hired a Paramount Veteran as Chief Entertainment Officer. Inside Fashion’s New C-Suite Arms Race
BusinessLeadership

Gap Inc. Just Hired a Paramount Veteran as Chief Entertainment Officer. Inside Fashion’s New C-Suite Arms Race

On January 15, 2026, Gap Inc. created the Chief Entertainment Officer role and gave it to former Paramount President and CEO of International Markets Pam Kaufman. Four months later it hired another Paramount alum, Lourdes Arocho, as SVP and Head of Licensing. Saint Laurent, LVMH and Kering are doing the same thing, at very different scales.

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