Givenchy Opens a Direct E-Concession on Farfetch for Sarah Burton’s Fall Collection

The September 21 launch gives the French house a brand-operated selling presence on the luxury platform rather than relying solely on its own ecommerce site or third-party wholesale listings.

The says the initial assortment covers womenswear and menswear, including leather goods, footwear, accessories, selected ready-to-wear and seasonal capsules.

Farfetch says its platform reaches customers in more than 190 countries, though the release does not disclose sales targets or market-by-market availability for the new concession. A digital channel at a creative reset The timing connects Givenchy’s new digital distribution to Burton’s first Fall/Winter season for the house.

For Farfetch, a direct luxury-house concession broadens the platform’s brand-led assortment. For Givenchy, it offers an additional international discovery and transaction channel while the brand presents a new creative direction…