The UK-based hair care brand Glaze has launched its products into 354 Target stores across the United States and on Target’s online platform. Established in 2021, Glaze is known for its high-performance hair products that are both accessible and easy to use. The brand prides itself on being PETA-certified vegan and cruelty-free.

Among the products introduced to the US market are the SuperGloss Conditioning Gloss and the GlaziPlex 4-In-1 Super Bond Repair Treatment, priced at $18 and $22 respectively. These products entered Target stores in late February and have been developed under the umbrella of Waldencast Ventures, taking 18 months to reach fruition.

Hair glazes, such as those offered by Glaze, benefit hair health. They do not contain harmful chemicals and can fill gaps in damaged hair shafts, leading to a smoother texture, reduced frizz, and easier management of coarse hair types.

While hair glazes are not permanent solutions for color treatment, they can enhance shine and control frizz for a short period, typically washing out after one to two weeks. It’s important to note that hair glazes are not designed to cover grays or lighten hair but can darken the shade of natural or color-treated hair.