full-length photos to see how clothing items would look on them personally. This isn’t simple image overlay. The virtual try-on technology uses a custom image generation model that understands how different materials fold, stretch, and drape on various body types. The impact on engagement is significant.

According to Google’s data, shoppers spend substantially more time with virtual try-on images compared to standard product photos, with these interactive images receiving 60% more high-quality views. Price Tracking Becomes Truly Autonomous Price comparison has always been central to online shopping.

Google’s new approach transforms this from a manual task to an automated service. The new agentic checkout feature allows shoppers to set their desired price, size, and color preferences with a simple “track price” option.

When items match these specifications, Google notifies the shopper and can even complete the purchase automatically through Google Pay. For retailers, this means price competitiveness becomes even more critical. Consumers can now effectively automate their bargain hunting, creating a new dynamic in retail pricing strategy…