Google’s New AI Shopping Tools, Virtual Try-On Clothes, Agentic Checkout and Price Tracking

The retail industry now faces a new reality where AI doesn’t just assist shoppers but actively works on their behalf. These new shopping tools are a significant evolution in digital commerce that retailers must understand to remain competitive.

Google’s Lilian Rincon, Vice President of Consumer Shopping Product, said in a press conference: “These features represent just the beginning of AI-driven shopping experiences. Google plans to expand virtual try-on beyond apparel to other product categories.

Advertisers can learn how they can participate in the coming months.” Virtual Try-On Reaches New Heights Perhaps the most visually impressive update is Google’s enhanced virtual try-on technology, rolling out first in the United States.

US shoppers can now upload their own full-length photos to see how clothing items would look on them personally. This isn’t simple image overlay. The virtual try-on technology uses a custom image generation model that understands how different materials fold, stretch, and drape on various body types…