EventsNews

HOKA Ambassador Becs Gentry Takes on 101 Kilometres at CCC

CCC, sometimes called the 'little sister' of the UTMB, demands significant preparation in terms of climbing and weather adaptability.

HOKA Ambassador Becs Gentry Takes on 101 Kilometres at CCC
EventsNews

HOKA Ambassador Becs Gentry Takes on 101 Kilometres at CCC

HOKA Global Ambassador Becs Gentry is preparing to run CCC at the 2026 HOKA UTMB Mont-Blanc, taking on a new chapter in her running journey as she moves from road racing into the world of high alpine trail ultramarathons.

RetailBoss

RetailBoss is an independent global news publication and business insights platform built for executives, founders, operators, analysts, marketers, investors, and brand leaders. Our reporting covers the retail shifts across luxury, fashion, beauty, technology and marketing strategy.

Since
2011
Audience
50 Million+
Coverage
Global Markets
Our editorial stance

We prioritize news value, evidence, attribution, and practical relevance to retail decision-makers. Sponsored work is identified, and editorial coverage is kept distinct from commercial partnerships.

More from Events

Recommended Articles

RetailBoss Daily

Sign up for RetailBoss Daily Newsletter

Start the day with the retail news, exclusive context, and key industry events that matter—delivered directly to your inbox.

RETAILBOSS DISCOVERY

What are you looking for?

Search the stories, companies and ideas shaping retail.

Start exploring

Esc to close · Tab to navigateOpen full results →