Dior Opens Flagship Store at Shinsegae The Main as Seoul Secures its Place as Luxury Destination

The new boutique is located at Shinsegae Department Store’s Main Branch in Jung-gu, an area closely connected to Myeong dong, one of Seoul’s busiest tourism and retail districts.

The address positions Dior among an expanding luxury offer at the department store, which has been undergoing a wider transformation designed to reinforce its status as a destination for high end international fashion, jewellery, watches and beauty.

For Dior, the new location gives customers another way to experience the house’s distinctive vision of luxury.

The brand’s boutiques serve as physical expressions of its Parisian heritage, blending fashion, leather goods, accessories, footwear, jewellery and other product categories within spaces that reflect the maison’s codes of elegance, craftsmanship and modernity…