FENDI’s ARES Supply Chain Engine Wins Recognition at The LVMH Business of Tomorrow Cup
ARES streamlines FENDI's retail network, driving higher sales conversion and operational efficiency while reinforcing the Maison's identity as a leader in luxury and technology.
FENDI’s ARES Supply Chain Engine Wins Recognition at The LVMH Business of Tomorrow Cup
FENDI has marked a major milestone in its retail transformation journey with ARES, its new supply chain retail engine, being selected as a finalist and awarded in the Operations & Corporate pillar at the LVMH Business of Tomorrow Cup 2026. Developed in house, ARES is reshaping how the brand manages inventory across its global network, with one clear goal: ensuring the right FENDI product is in the right store at the right time.
At its core, ARES combines advanced analytics, automation and smart algorithms to turn a traditionally complex, manual process into an intelligent, near real-time system. The engine continuously reads sales patterns, demand signals and store needs to identify sales opportunities, optimize stock rebalancing and design smarter transfer strategies. Tasks that once took teams days analysing sell through, deciding what to move, where and when are now resolved in minutes, freeing up time and making decisions more precise.
The…
impact is already visible across FENDI’s retail network. By positioning product more accurately, ARES is driving higher sales conversion, reducing unnecessary transfers and cutting operational complexity.
Stores benefit from better size and assortment availability, central teams gain clearer visibility, and the overall network becomes more agile, able to respond faster to shifts in demand and client behaviour.
In practice, this means fewer missed sales, less overstock in slow locations and a smoother experience for clients shopping across FENDI boutiques. Recognition at the LVMH Business of Tomorrow Cup underscores how deeply ARES is rooted in FENDI’s identity and long term strategy.
Rather than being a purely technical project, the platform reflects the Maison’s commitment to innovation, excellence and its ability to turn operational challenges into opportunities for better client service…
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