EventsLuxury

FENDI’s ARES Supply Chain Engine Wins Recognition at The LVMH Business of Tomorrow Cup

ARES streamlines FENDI's retail network, driving higher sales conversion and operational efficiency while reinforcing the Maison's identity as a leader in luxury and technology.

Published: Aug 4, 2026 3:03 PM

By RETAILBOSS Team

EventsLuxury

FENDI’s ARES Supply Chain Engine Wins Recognition at The LVMH Business of Tomorrow Cup

FENDI has marked a major milestone in its retail transformation journey with ARES, its new supply chain retail engine, being selected as a finalist and awarded in the Operations & Corporate pillar at the LVMH Business of Tomorrow Cup 2026. Developed in house, ARES is reshaping how the brand manages inventory across its global network, with one clear goal: ensuring the right FENDI product is in the right store at the right time.

At its core, ARES combines advanced analytics, automation and smart algorithms to turn a traditionally complex, manual process into an intelligent, near real-time system.

The engine continuously reads sales patterns, demand signals and store needs to identify sales opportunities, optimize stock rebalancing and design smarter transfer strategies.

Tasks that once took teams days analysing sell through, deciding what to move, where and when are now resolved in minutes, freeing up time and making decisions more precise. The impact is already visible across FENDI’s retail network.

By positioning product more accurately, ARES is driving higher sales conversion, reducing unnecessary transfers and cutting operational complexity…

Members-only article

Unlock the rest of this story

Join free to keep reading RetailBoss events coverage, industry analysis, and market intelligence.

Full article access
Industry analysis
Free account

Company

Account name Used publicly if you comment. We encourage your real first name.

Password

Send me RetailBoss newsletter emails through Substack. I can unsubscribe anytime. Confirm that I want to create a free RetailBoss account.

Free access. No credit card required. Your account is created after you verify your email.

The Cult-Status Index: Top Fashion Brands with a Cult-Like Following

The Most-Searched Brands on Mytheresa So Far This Year

World’s Most Visited Fast Fashion Websites (Jan 2026)

Top 10 Luxury Fashion Resale Websites

Most Influential Luxury Maisons

FENDI’s ARES Supply Chain Engine Wins Recognition at The LVMH Business of Tomorrow Cup

ARES streamlines FENDI's retail network, driving higher sales conversion and operational efficiency while reinforcing the Maison's identity as a leader in luxury and technology.

Unlock the rest of this story

More from Events

lululemon Brings Nearly 10,000 Runners to Vancouver for SeaWheeze

HOKA Ambassador Becs Gentry Takes on 101 Kilometres at CCC

Descente Brings Three DELTA Racing Shoes to Shanghai For Nine Days

Nike Starts The Road to its 13.1 Mile Los Angeles After Dark Race With Mile 0

Featured Events

LTKCon 2026

New York Fashion Week (September)

London Fashion Week (Autumn)

Milan Fashion Week: Women’s Spring Summer 2027

Recommended Articles

Selfridges Turns Afternoon Tea Into a £75 Dream Experience With Inflatable Horses and Cocktails in London

Kate Spade New York Turns Five Rockefeller Center Windows Into a Strawberry Filled Summer Celebration

JD Sports Malaysia Celebrates 10 Years at Sunway Pyramid With JD Frequency

Brioni Hosts an Intimate Palazzo Senato Evening to Unveil S/S 2027 Maestria

Copenhagen Fashion Week at CIFF Brought Familiar Faces, New Connections and Live Customisation

Palm Angels and Odd Balance Brings ‘ANGELS NEED MATCHA TOO’ to Copenhagen Fashion Week

Nordstrom and MOHAI Exhibit Honour 125 Years with Hundreds of Archives

Penhaligon’s Thinks the Real Fragrance Challenge in China is Understanding, Not Discovery