Hermès and UNITRADE Bring Fragrance Discovery to Egypt’s North Coast

UNITRADE described the presentation as an immersive fragrance journey, while Cyril Boustany, a regional marketing manager at Hermès, credited the distributor’s team for bringing the project to life.

Photographs show an open-air counter framed by colorful sculptural panels, product displays and the surrounding waterfront retail environment.

Fragrance discovery in a seasonal market The podium puts Hermès Parfum & Beauté in a place where resort visitors already spend time, shifting discovery from a conventional beauty counter into a leisure-led setting. UNITRADE’s role connects the house’s brand presentation to local execution and distribution in Egypt.

The project is part of Hermès’ broader fragrance-and-beauty business, a category distinct from its leather goods and ready-to-wear stores. At Marassi, the format uses the visual language of a temporary activation to invite close-up product exploration.