Hudson’s Bay to Expand Zellers Footprint Across Canada

Zellers, one of HBC’s most beloved brands, holds a special place in the hearts of Canadians. The brand recently launched its first e-commerce site and opened select stores within Hudson’s Bay locations. Now, Zellers is setting its sights on new locations, initially through a series of pop-up boutiques within Hudson’s Bay stores.

These pop-ups will help measure customer response in each market to determine the best fits for the Zellers store experience. The first pop-up is set to launch at Hudson’s Bay’s flagship Queen Street store in June, with up to 20 additional pop-ups expected to open in August.

Customers can expect a helpful, playful shopping experience packed full of low prices day in, day out. With a core focus on design and value, Zellers aims to become the new go-to for lifestyle, home, and almost everything in between.

“We have always said that we will listen to Canadians, and they will tell us where to grow,” says Sophia Hwang-Judiesch, President, Hudson’sBay…