On’s collaboration with Zendaya moved from campaign imagery into the store through four pop-ups at Abbot Kinney in Los Angeles, the Champs-Élysées in Paris, Ginza in Tokyo and Taikoo Li in Chengdu.
The pop-ups show a shared python-print motif adapted to different interiors. The result was a coordinated pop-up to introduce Mary Jane-inspired Cloudnova Moon and showcase the second collection created with Zendaya and Law Roach.
Dyllan Khawam, Global Retail Excellence at On, described the design language as “sculptural curves, tactile textures and elevated visual merchandising.” He identified the four locations and described packaging, collectible elements, customization experiences and launch events as parts of the rollout.
Los Angeles: On Abbot Kinney
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On Abbot Kinney exterior with pink frontage and python-print windows.
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Python-print campaign frontage at On Abbot Kinney.
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Apparel rails and a central product table inside On Abbot Kinney.
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Clothing and footwear display against gold-toned curtains at On Abbot Kinney.
At 1424 Abbot Kinney Boulevard, Venice, CA 90291, the photographs connect a pink exterior with python-print window panels and a more enclosed presentation inside. Gold-toned curtains wrap the apparel rails, while a central table places footwear and accessories within the same visual field as the clothing.
The street-facing graphics announce the collaboration before the visitor reaches the collection. Inside, the repeated curved rail and curtain treatment creates a distinct room for the launch within an established store. The architecture remains different from the other cities, while the campaign print and screen imagery make the connection legible.
Paris: On Champs-Élysées
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Sculptural python-print installation at On Paris Champs-Élysées.
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Campaign screen and collection display at On Paris Champs-Élysées.
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Interior view through the curved installation at On Paris Champs-Élysées.
The Paris installation sits within On’s flagship at 65-67 Avenue des Champs-Élysées, 75008 Paris. Here, the python pattern covers an arched structure whose exposed framework creates a passage through the display. Apparel hangs from rails integrated into the form, with campaign screens visible behind it.
The photographs show the structure from outside and within, making clear how the installation shaped the customer’s route as well as the product backdrop. Compared with the curtained Los Angeles room, Paris made the curved form itself the most conspicuous part of the presentation.
Tokyo: On Ginza
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On Ginza exterior with the Zendaya campaign in its windows.
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View of the python-print entrance installation at On Ginza.
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Python-print campaign pouch and charms shown in the supplied Ginza images.
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Mary Jane-inspired footwear and campaign accessories shown at Ginza.
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On and Zendaya campaign card shown in the supplied Ginza images.
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A visitor holding a campaign card in the supplied Ginza activation images.
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Curved apparel display inside On Ginza.
At On Ginza, 4-3-1 Ginza, Chuo-ku, Tokyo 104-0061, the store’s glass frontage reveals a curved python-print installation behind the entrance. Inside, the motif continuing around the apparel presentation, giving the street view and the shopping floor a connected visual language.
The Ginza pop-up also show a printed pouch, charms, footwear details and campaign cards. These close-ups illustrate the smaller objects surrounding the launch, alongside the larger store installation.
Chengdu: On Taikoo Li
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Apparel and footwear presentation with red seating inside On Chengdu Taikoo Li.
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Product plinths and curved clothing displays inside On Chengdu Taikoo Li.
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Footwear wall and red seating inside On Chengdu Taikoo Li.
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Collection looks displayed on mannequins inside On Chengdu Taikoo Li.
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On Chengdu Taikoo Li exterior showing the glass-fronted store.
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On Chengdu Taikoo Li exterior with a campaign window.
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On Chengdu Taikoo Li interior with wood plinths and curved rails.
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Curved python-print clothing display inside On Chengdu Taikoo Li.
At Chengdu Taikoo Li, a low-rise exterior opens onto a store with glass walls, wood product plinths and red seating. The pop-up shows python-print panels and curved clothing rails within that setting.
Khawam described the wider activation as bringing together “product, storytelling and community.” Across the four cities, the common thread was not a standardized temporary shop.
The pop-up strategy shows how a collaboration can remain visually consistent while taking a different physical form in each market.
