New Bread Financial survey Shows 13% of Shoppers will use ChatGPT for Holiday Gift Ideas

How shoppers are finding gift ideas In Bread Financial’s Holiday Look Ahead survey, just 13% of respondents say they will lean on ChatGPT for holiday gift inspiration this year. That puts AI behind more established sources such as online search at 40%, social media at 37%, TV at 27% and retailer gift guides at 19%.

Even so, AI‑assisted search is “almost certain to grow” in future holidays as more consumers test conversational tools for idea generation, price checking and product comparison. For retailers, that means optimizing only for traditional channels will increasingly miss a cohort of early AI adopters.

Who is using ChatGPT for holiday shopping The survey shows that shoppers turning to ChatGPT skew younger and more male. About two‑thirds of these AI adopters come from Gen Z and Millennial age groups, and they are roughly twice as likely to be male (66%) as female (34%).

This aligns with broader patterns of early tech adoption, where younger demographics and male consumers often try emerging tools first. These users are also more digitally fluent overall. According to Bread Financial, people using ChatGPT for gift inspiration are more likely than average to shop via digital…