SKIMS Opens Its Biggest UAE Store at Dubai Mall With NikeSKIMS and Menswear Assortment

Second UAE store opening is an important milestone for a brand that has quickly become a global name in solutionswear, essentials and comfort-led apparel. SKIMS was founded in 2019 by Kim Kardashian, Jens Grede and Emma Grede, and has steadily expanded its product offering beyond its early shapewear focus.

Today, its assortment includes underwear, sleepwear, loungewear, dresses, activewear and menswear, all developed around fit, fabric innovation and inclusive sizing. For Dubai, the new store reflects the city’s continued strength as a launchpad for global fashion brands entering the Middle East.

Dubai Mall is one of the region’s most influential shopping destinations, attracting local residents, tourists and international luxury customers. Opening a flagship in this environment gives SKIMS high visibility while offering customers the chance to see, feel and try the brand’s most recognisable styles in person.

The store brings SKIMS’ global retail design language to Dubai, creating a setting intended to feel immersive and product focused. The brand’s stores are typically known for minimalist interiors, warm neutral tones and sculptural fixtures that place fit and fabric at the…