Olive Young Says Foreign-Customer Store Purchases Passed ₩1 Trillion by August

The retailer’s corporate newsroom report recorded 11.01 million transactions by foreign customers between January and August. Olive Young calculated that as one transaction every 0.9 seconds during store opening hours. Foreign customers accounted for 33% of offline sales by August, compared with 2% in 2022.

The report also detailed services introduced in July 2026. An AI Shopping Assistant kiosk supports eight languages and provides product information, stock availability and item locations. A separate AI interpretation service supports 38 languages to assist conversations between customers and staff.

Olive Young said more than 150 stores were designated for international-tourism shopping districts by August. Its Central Myeongdong Town store, opened in March, has 22 staffed checkouts and an assortment of about 15,000 products from roughly 1,000 brands.