How Six Industry Shifts Will Reshape Beauty Retail in 2027
Retailers will separate physical curation from digital range, utilizing a three-level assortment model for enhanced customer experience.
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Olive Young Details the Licensing Model Behind Its 81-Brand Sanrio Collaboration
Retailer-funded IP access helped smaller beauty brands join a shared character campaign, with localized designs extending the proposition into stores.
CJ Olive Young Takes Its Sanrio Beauty Pop-Up Across 25 Korean Stores
The City Log activation combines character merchandise, beauty-routine discovery and a mobile store-wide rally, with a flagship experience in Seongsu.
CJ Olive Young Trains Beauty Consultants to Make Its Stores a Service Destination
At a dedicated Seongsu training center, CJ Olive Young is building consultation skills into its in-store beauty model.