Pinterest, the popular visual discovery engine, has recently made strides in inclusivity by expanding its body type search feature to a broader user base. This innovative tool, known as ‘body type ranges,’ allows users to filter their searches by different body types, making it easier for individuals to find fashion and wedding ideas that cater to diverse figures.
Research shows that Pinterest users want to see diverse content on our platform by honing in on searches with our inclusive tools, such as skin tone ranges and hair pattern search. With almost half a billion people coming to the platform to search, save and shop every month, Pinterest is focused on creating an online experience that reflects the diversity of its global users.
“Pinterest is a visual discovery platform and we want users to be able to see themselves reflected in their search results,” said Sabrina Ellis, Chief Product Officer at…
Pinterest. “That’s why we are leveraging AI to bring greater inclusion to our product design. Body type ranges increase representation on the platform and give Pinterest users more intentional choice and control over what they see on Pinterest.
We have already seen that people who use body type ranges had a 66% higher engagement rate per session on Pinterest than those who haven’t used the tool.” Pinterest has significantly broadened the scope of search results, offering users content that reflects a wider range of body experiences by integrating this technology into its search algorithms.
Pinterest‘s inclusivity efforts began in 2018 with the launch of AI-powered filters for skin tone, followed by filters for hair patterns in 2021.
These features have allowed users to search for beauty and fashion-related images that match their skin color or hair texture, fostering a sense of representation and belonging within the platform’s community. The impact of these inclusive search features is substantial…
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