Pinterest Reaches 661 Million Users as It Expands Access for Advertisers
Pinterest’s growing audience and programmatic rollout give brands more ways to buy attention. The test is whether that reach creates incremental customer value.
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Kate Spade Backs New Mental-Health Foundation at New York Summit
At its fifth women’s mental-health summit in New York, Kate Spade announced that it is the inaugural donor to The Irina Foundation.
Pinterest Bets $4 Billion on AWS to Power AI Driven Visual Search For 600 Million Users
Pinterest's new $4 billion AWS partnership accelerates AI model training and innovation, solidifying its leadership in visual discovery.
Pinterest’s Users and Cash Flow are Climbing while its Share Price Stumbles
Pinterest is growing fast where it matters most, users, profitability, and cash, even as its share price lags behind the fundamentals. A new analysis of the stock notes that monthly active users are up by more than 11% year over…
Pinterest bets on AI powered performance TV with tvScientific
Pinterest is moving deeper into performance advertising with plans to acquire tvScientific, aiming to bring its intent-rich, AI-powered ad engine from mobile and social into the fast-growing world of Connected TV (CTV). The deal positions Pinterest to offer brands a…
Pinterest Rolls Out “Where-to-Buy” Links to Over 3,000 Retailers and 165,000 Stores
Pinterest is making its platform more shoppable and empowering both retailers and consumers with the rollout of “where-to-buy” links—a feature designed to let users shop from multiple retailers directly from Pins, while brands gain deeper insight into purchase intent and…
Study: 45% of Pinterest’s U.S. users are affluent shoppers
Pinterest, the social media platform known for capturing the attention of millions of affluent shoppers, is an opportunity luxury retailers simply cannot afford to miss. According to the ‘Rise of Luxury Shoppers’ study, 45% of Pinterest’s U.S. users boast a…
How Brands Can Optimize for Pinterest’s New Body Type Search Tool
Pinterest, the popular visual discovery engine, has recently made strides in inclusivity by expanding its body type search feature to a broader user base. This innovative tool, known as ‘body type ranges,’ allows users to filter their searches by different…
Pinterest puts more focus on its ‘shoppable pins’ content
Pinterest has evolved into a robust platform for e-commerce, offering a variety of features that enable users to not only discover but also shop for products directly within the app. The platform’s Product Pins, previously known as Shoppable Pins, are…
Pinterest revenue grew 11% year over year
Pinterest, one of the world’s leading social media platforms, recently announced its financial results for the third quarter of 2023. The company has shown impressive growth, with key metrics indicating a strong performance and promising future. In Q3 2023, Pinterest…