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The Best Rhode Moments in 2026, So Far
Twelve collaborations, launches and retail expansions that show how Rhode is converting cultural visibility into a global beauty growth platform.
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The Best Rhode Moments in 2026, So Far — at a glance
This table follows the original report’s order and terminology. Figures relate to the study period stated below, not live measurements.
| No. | Collaboration / Drop | Key Metric | Launch Date |
|---|---|---|---|
| 01 | Rhode Snow Club | IRL winter activation, Big Sky MT; 61K likes; 40% lift in waitlist signups. | Feb 5-9, 2026 |
| 02 | Rhode x Anok Yai | First-ever treatment category; Anok Yai as global face; 96% saw reduced puffiness. | Feb 9, 2026 |
| 03 | Rhode x MECCA | 1M+ visitors; 110 stores; MECCA's largest- ever brand launch; Glazing Milk sold out in 48hrs. | Feb 12-15, 2026 |
| 04 | Rhode x Sarah Pidgeon | First 2 Pocket Blush shades; Candy Apple = first-ever red blush; $1.2M in 24hrs. | Mar 9, 2026 |
| 05 | "Rhode World" x Coachella Pop-Up | $10M MIV; $3.3M from influencers; Kayla Ryan TikTok drove $429K in MIV. | Apr 11, 2026 |
| 06 | Rhode x Justin Bieber | Spotwear in 5 shapes; 50K units day 1; 85% sell-through week 1; $56 full set. | Apr 13, 2026 |
| 07 | Rhode x Sephora Europe | 19 European countries confirmed; digital + physical rollout, effective Sept 2026. | Apr 30, 2026 |
| 08 | "Rhode World" Met Gala Teaser | Drove 700K waitlist; $2M MIV with zero product available. | May 4, 2026 |
| 09 | Rhode LatAm & Europe DTC Expansion | 8 new DTC markets; FY2026 net sales ~$390M, up 80% YoY. | Jun 9, 2026 |
| 10 | Rhode Summer '26 Collection | Largest DTC sales day since launch; 700K+ waitlist; 8 Bronze + 4 Highlight Milk shades. | Jun 9, 2026 |
| 11 | Rhode x SKYLRK | City-specific hoodie; kiosk-only, one per customer; sold out in 2hrs per city. | Jun 11, 2026 |
| 12 | Rhode Summer Station Tour: Newport, Dallas, Vancouver | 30K visitors; $800K sales (est.); block-long lines; overnight queuing; SKYLRK hoodie at every stop. | Jun 11 - Jul 12, 2026 |
Source and study period: A RetailBoss Analysis of launches, collaborations, retail expansions & campaigns tracked from January 2026 - July 31st 2026.
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