Overview
About Rhode
Rhode is a skincare brand founded by Hailey Bieber, offering minimal, efficacious products for dewy, healthy skin. It quickly became one of the most talked-about celebrity beauty launches.
Latest coverage
Rhode on RetailBoss
From LA to Mexico City Why Rhode’s $1 Billion Beauty Brand is Betting on Bronzed Summer Skin
The beauty brand is expanding into Mexico and seven new European markets, launching its Summer '26 Collection, marking a significant milestone in its global expansion.
Hailey Bieber’s $1 Billion Brand Rhode Just Announced Its Biggest Retail Expansion Ever
Rhode is heading to Sephora Europe this September, marking the brand’s most expansive retail move yet, spanning 19 countries across the continent as its exclusive “Only at Sephora” partner. Hailey Rhode Bieber’s viral skincare brand just made its boldest move yet. Following record-breaking…
Top 10 Beauty Brands by ‘Dupe’ Searches in the U.S.
The beauty “dupe” culture has reached a fever pitch in 2025 to 2026, shifting from a budget saving hack to a mainstream social status indicator. This report identifies the top 10 beauty and skincare brands that U.S. consumers most frequently…
Top 10 Fenty Beauty Competitors and Alternatives
This RB report provides a revised analysis and ranking of the top 10 celebrity led competitors and alternatives to Fenty Beauty. The evaluation is based on three key criteria: target market overlap, retail distribution parity, and consumer sentiment similarity. The…
Top 10 Brand Partnerships That Broke the Internet in 2025
The year 2025 marked a significant evolution in brand collaboration, moving beyond simple co branding to strategic, culture shaping partnerships that effectively “broke” social media algorithms. These campaigns were characterized by their ability to generate immense Media Impact Value (MIV),…
Top 10 Skincare Brands for Women 2026 Ranked
This RB report identifies the top 10 most influential and trending skincare brands for women, based on a comprehensive analysis of consumer sentiment, social media virality, and press coverage throughout 2025 and early 2026. The selection focuses on brands that…
10 US Beauty Brand Expansions into the Dubai and UAE Market
The Dubai and wider United Arab Emirates (UAE) beauty market is experiencing a significant influx of US based beauty brands and retailers, driven by the region’s high consumer spending power, digital savviness, and growing demand for prestige and “clean beauty”…
Hailey Bieber
Hailey Bieber (born Hailey Rhode Baldwin, November 22, 1996) is an American model, entrepreneur, and the creative force behind Rhode, the skincare brand that became a sensation in the global beauty industry before its historic $1 billion acquisition by e.l.f.…
Competitive set
Rhode Competitors
Brands tracked alongside Rhode based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.
Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.
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