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Top 10 Most Popular Luxury Brands in the USA
Luxury fashion brands ranked by normalized online search interest in the United States.
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Top 10 Most Popular Luxury Brands in the USA — at a glance
This table follows the original report’s order and terminology. Figures relate to the study period stated below, not live measurements.
| Rank | Brand | Origin | Normalized Interest Score |
|---|---|---|---|
| 1 | Louis Vuitton | Paris, France (1854) | 20.00 |
| 2 | Gucci | Florence, Italy (1921) | 19.00 |
| 3 | Prada | Milan, Italy (1913) | 18.00 |
| 4 | Chanel | Paris, France (1910) | 17.00 |
| 5 | Dior | Paris, France (1946) | 14.00 |
| 6 | Ralph Lauren | New York, USA (1967) | 12.23 |
| 7 | Burberry | Basingstoke, UK (1856) | 6.77 |
| 8 | The Row | Los Angeles, USA (2006) | 6.51 |
| 9 | Valentino | Rome, Italy (1960) | 5.72 |
| 10 | Balenciaga | San Sebastián (1917) | 5.20 |
Source and study period: Normalized Search Interest Score Study US Market - April
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