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The Row

Company profile, related research, and the latest RetailBoss coverage.

Featured in 3 RetailBoss rankings
Rianne Van Rompaey in The Row's Summer 2022 campaign.

Overview

About The Row

The Row, founded by Ashley and Mary-Kate Olsen, is the definition of minimalist luxury and refined precision. Known for its impeccable tailoring, high-quality fabrics, and subtle aesthetic, the brand avoids logos in favor of quiet sophistication. It occupies a premier market position, catering to a sophisticated clientele that values longevity and understated elegance. By stripping away excess, The Row has established itself as an essential pillar of modern, high-end wardrobe essentials.

Latest coverage

The Row on RetailBoss

Top 10 Brands Only the Super Wealthy Buy

Top 10 Brands Only The Super Wealthy Buy

This RB report presents a definitive ranking of the top 10 ultra quiet luxury brands, focusing exclusively on the fashion sectors of apparel, footwear, and accessories. These brands cater to the super wealthy who prioritize material quality, artisanal design, and…

InsightsTrends

The Top 10 It Bag Index of 2025

While fashion media often labels every new release an “It Bag,” true status is determined by a combination of market performance, cultural endurance, and genuine consumer desire. This report ranks the top 10 bags of 2025 using a methodology that…

FashionInsights
Top 10 Most Quiet Luxury Brands

Top 10 Most Quiet Luxury Brands

In the luxury market, moving away from overt branding towards Quiet Luxury, or “stealth wealth.” This report identifies and ranks the Top 10 Quiet Luxury brands based on a weighted analysis of consumer sentiment, brand mentions, and press coverage over…

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