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Top 10 High-Jewelry Houses by YouTube Interest
High-jewelry houses ranked by normalized YouTube visual interest and the collections driving discovery.
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Top 10 High-Jewelry Houses by YouTube Interest — at a glance
This table follows the original report’s order and terminology. Figures relate to the study period stated below, not live measurements.
| Rank | Jewelry House | Normalized Score | Key Driver Collections |
|---|---|---|---|
| 1 | Van Cleef & Arpels | 72.0 | Alhambra, Fée des Neiges |
| 2 | Boucheron | 69.8 | Serpent Bohème, Question Mark |
| 3 | Harry Winston | 33.0 | Ultimate Bridal, Sunflower |
| 4 | Mikimoto | 29.0 | Pearl styling, Bridal collections |
| 5 | Chaumet | 27.9 | Bee My Love, Joséphine |
| 6 | Cartier | 17.0 | Panthère de Cartier, Clash |
| 7 | Tiffany & Co. | 14.0 | Blue Book, Tiffany T |
| 8 | Chanel Fine Jewelry | 3.0 | Camélia, Coco Crush |
| 9 | Dior Joaillerie | 2.0 | Rose des Vents, Victoire designs |
| 10 | Bulgari | 1.0 | Serpenti, Barocko collection |
Source and study period: RETAILBOSS Analysis of YouTube Search Interest · Normalized Score 0–100 · Study Period June 2025 – February 2026
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