Top 10 Brands Expanding into the US in 2026
A comparative look at ten international brands and their 2025 United States retail expansion strategies.
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Luxury perfume brands ranked by verified 90-day YouTube views across official channels from February through May 2026.
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Report findings
This table follows the original report’s order and terminology. Figures relate to the study period stated below, not live measurements.
| Rank | Brand | Subscribers | 90-Day Views |
|---|---|---|---|
| 1 | CHANEL | 2.89M | 153.96M |
| 2 | Prada | 409.0K | 118.06M |
| 3 | Dior | 4.18M | 32.78M |
| 4 | Lancôme | 80.2K | 7.17M |
| 5 | Hermès | 438.0K | 5.96M |
| 6 | YSL Beauty | 264.0K | 1.38M |
| 7 | Givenchy Beauty | 63.2K | 1.04M |
| 8 | Armani Beauty | 140.0K | 137.6K |
| 9 | Guerlain | 118.0K | 133.9K |
| 10 | Versace | 671.0K | 108.3K |
Source and study period: Verified YouTube channel data, 90-day window Feb – May 2026
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