Top 10 Most Mentioned Fragrance Brands by Influencers in 2025
- Total Score
- 82
Beauty
Yves Saint Laurent's beauty and fragrance house
Featured in 1 RetailBoss ranking
Ranking spotlight
Overview
YSL Beauty is the beauty and fragrance division of Yves Saint Laurent. Known for Libre, Black Opium, and Touche Éclat, the brand blends Parisian edge with high social engagement.
Latest coverage
Yves Saint Laurent Beauty (YSL Beauty) has taken a bold leap in the digital beauty revolution, unveiling an AI-powered upgrade to its acclaimed Rouge Sur Mesure Custom Lip Color Creator, a connected device that allows users to blend thousands of bespoke lipstick shades on demand. Developed in partnership with L’Oréal’s Technology Incubator,…
Today, in the lead-up to Earth Day, YSL Beauty has announced a global program called REWILD OUR EARTH, in partnership with global NGO Re:wild, reflecting its broader commitment to making a positive impact on the planet and its people. The…
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