Overview
About YSL Beauty
YSL Beauty is the beauty and fragrance division of Yves Saint Laurent. Known for Libre, Black Opium, and Touche Éclat, the brand blends Parisian edge with high social engagement.
Latest coverage
YSL Beauty News
L’Oréal Puts Service and Play at the Center of Its Travel-Retail Concept
At TFWA in Cannes, L’Oréal presented a 1,000-square-metre Destination Beauty showcase spanning consultations, interactive discovery and displays from its beauty brands.
Snapchat and Nordiska Kompaniet Turn a Stockholm Department Store Into a Social Shopping Experience
Snap Inc. and Nordiska Kompaniet brought Snapchat into NK's windows, brand activations and a retail industry summit in Stockholm.
YSL Beauty Brings Black Opium Pink Glaze to a London Block Party at Rough Trade East
YSL Beauty brought its Block Party format to Rough Trade East in London on September 3, combining a music-led event with the launch of Black Opium Pink Glaze. L’Oréal said the Brick Lane venue hosted global ambassador Alisha Boe and a live performance by Lola Young.
YSL BEAUTY DOES IT AGAIN
The block party that had every cool girl craving an invite.
YSL Beauty Turns Miami Into a French Patisserie for the Final Love Club Tour Stop
The patisserie-themed experience combined makeup artistry, scent, and food, inviting beauty creators and influencers to explore the new YSL launches.
YSL Beauty Turns Ho Chi Minh City Metro Space Into a Beauty Block Party
This innovative event reimagined the urban landscape beneath the metro, blending luxury with local culture and youth expression.
YSL Beauty Reinvents Lip Color Creation with AI-Powered Rouge Sur Mesure
Yves Saint Laurent Beauty (YSL Beauty) has taken a bold leap in the digital beauty revolution, unveiling an AI-powered upgrade to its acclaimed Rouge Sur Mesure Custom Lip Color Creator, a connected device that allows users to blend thousands of bespoke lipstick shades on demand. Developed in partnership with L’Oréal’s Technology Incubator,…
YSL Beauty Launches Sustainable Initiative RE:WILD
Today, in the lead-up to Earth Day, YSL Beauty has announced a global program called REWILD OUR EARTH, in partnership with global NGO Re:wild, reflecting its broader commitment to making a positive impact on the planet and its people. The…
Where YSL Beauty ranks
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Research library · 2 reports
Mentioned in RETAILBOSS reports
Explore the studies featuring this brand. Position badges show its place in the report’s published ranking.
Position #6RETAILBOSS Research
Top 10 Luxury Perfume Brands by YouTube Views
Luxury perfume brands ranked by verified 90-day YouTube views across official channels from February through May 2026.
Explore report
Position #7RETAILBOSS Research
Top Premium Beauty Brands on YouTube
A RetailBoss ranking of premium beauty brands based on YouTube tutorial search interest and the products driving discovery.
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Insights & Trends
Analysis
No Insights or Trends articles are linked to this brand yet.
