Top 10 Brands Expanding into the US in 2026
A comparative look at ten international brands and their 2025 United States retail expansion strategies.
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Shapewear brands ranked by influencer visibility, social momentum and defining competitive strength.
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Report findings
This table follows the original report’s order and terminology. Figures relate to the study period stated below, not live measurements.
| Rank | Brand | Primary Strength | Key 2025 Metric |
|---|---|---|---|
| 1 | SKIMS | Social Media Dominance & Valuation | $5 Billion Valuation (Nov 2025) |
| 2 | Spanx | Legacy & Market Share | Consistently High Performance in Product Testing |
| 3 | Honeylove | DTC Growth & Premium Quality | High Customer Satisfaction and Retention |
| 4 | Wacoal | Quality & Retail Trust | Strong Global Retail Footprint |
| 5 | Yitty | Inclusivity & Celebrity Backing | Massive Social Reach via Founder (Lizzo) |
| 6 | Commando | Fashion & Seamless Technology | Favorite of Stylists and High-End Retailers |
| 7 | Maidenform | Accessibility & Reliability | Wide Retail Availability and Brand Recognition |
| 8 | Shaperx | TikTok Virality & Affordability | Viral Success with Bodysuit Styles |
| 9 | Shapellx | Digital Marketing & Innovation | Strong Social Media Following (380K+ IG) |
| 10 | Leonisa | Global Reach & Compression Expertise | Strong Presence in Latin American and US Markets |
Source and study period: RETAILBOSS report, page 2: Shapewear Brands by Influencers 2026, including the original Key 2025 Metric column.
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