All reports
Market reports
Top 10 US Beauty Brands Launching in Dubai and the UAE
US beauty brands entering Dubai and the UAE through strategic retail and distribution partnerships.
Visual report
Swipe through the preview. Sign in to unlock the complete deck and written analysis.
14
Swipe, scroll or use the arrow keys
Report findings
Top 10 US Beauty Brands Launching in Dubai and the UAE — at a glance
This table follows the original report’s order and terminology. Figures relate to the study period stated below, not live measurements.
| Rank | Brand Name | Launch Date | Primary Channel | Key Strategy/Focus |
|---|---|---|---|---|
| 1 | Glossier | Oct 2024 | Sephora Middle East | Cult favorite products, minimalist aesthetic |
| 2 | Kosas | Sep 2024 | Sephora Middle East | Skin centric "Clean Beauty" movement |
| 3 | Ilia Beauty | Oct 2024 | Sephora Middle East | High- performance clean makeup |
| 4 | Saie | Oct 2024 | Sephora Middle East | Clean beauty & dewy makeup |
| 5 | Rhode (Hailey Bieber) | 2025 | Sephora Middle East | Skincare essentials, celebrity backed brand |
| 6 | Tatcha | Aug 2025 | Sephora Middle East | Luxury Japanese inspired skincare |
| 7 | Summer Fridays | 2024-2025 | Sephora Middle East | Skincare-makeup hybrids, pop-up events |
| 8 | Tower 28 | Aug 2025 | Sephora Middle East | Sensitive skin friendly clean beauty |
| 9 | Bubble Skincare | Sep 2025 | Sephora Middle East | Gen Z focused, affordable skincare |
| 10 | e.l.f. Beauty | Nov 2025 | Sephora Middle East | Affordable prestige & mass- market reach |
Source and study period: RETAILBOSS report, page 2: U.S. beauty brand launches in Dubai and the UAE, with launch dates from 2024-2025.
Explore the brands in this report
RetailBoss account
Read the complete analysis.
Create a free account to read the strategic context, key takeaways and methodology behind this report.