Saks Fifth Avenue Brings Christopher Nolan’s “The Odyssey” to Life on Fifth Avenue
Christopher Nolan's 'The Odyssey' premiere at Saks Fifth Avenue transforms the flagship into a cinematic journey, blending Greek mythology with high fashion sophistication.
Saks Fifth Avenue Brings Christopher Nolan’s “The Odyssey” to Life on Fifth Avenue
In celebration of the long awaited premiere of Christopher Nolan’s “The Odyssey”, Saks Fifth Avenue has unveiled a dedicated window display at its New York flagship, bringing the film’s epic visual narrative to Fifth Avenue. The installation turns one of the city’s most famous storefronts into a cinematic journey, translating a near 3,000 year old myth into contemporary fashion storytelling.
Greek myth on Fifth Avenue
For the premiere, Saks Fifth Avenue has created a dramatic window scheme that fuses classic Greek mythology with high fashion sophistication. The display recreates some of the most iconic scenes and symbols from “The Odyssey”, including colossal Spartan helmets, a towering wooden Trojan horse, wooden vessel decks and grand temple steps.
These set pieces are anchored by fashion looks expertly curated by Saks, with styling inspired by the film’s palette, silhouettes and sense of scale. The result is a sequence of windows that feel part…
museum, part movie still and part runway, inviting people on Fifth Avenue to pause and experience the story as they move past the flagship. Inside the making of The Odyssey Customers are also invited beyond the glass to an exclusive in store exhibition featuring “The Odyssey” and Kodak.
The showcase offers an inside look at the production of the film, which has been widely noted as the first feature shot entirely on IMAX film, using more than 2 million feet of Kodak 65mm celluloid over a 91 day shoot across multiple countries.
By pairing the window installation with behind the scenes material, Saks Fifth Avenue positions its flagship as a bridge between fashion and film craft.
Visitors can move from the mythic, fashion driven tableaux on the street into a space that explains how analogue film technology and large format cameras helped bring Christopher Nolan’s vision to life…
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