Direct-to-consumer modern intimacy brand maude announced today that it will be partnering with beauty retailer Sephora on the launch of its intimate care category. Twenty SKUs across the brand’s product line, including devices, lubricants, bath, and body, are now available through the Clean at Sephora program across the retailer’s website. This historic launch further positions maude as a leader in the intimacy space and its commitment to elevating sexual wellness to be as approachable and inclusive as beauty.
“Sexual wellness has long been the last frontier in personal care, but the customer expects better,” founder Éva Goicochea says. “Like in beauty, we believe in taking an integrated and holistic approach—not a compartmentalized view of sex. At our core, we’re an evergreen brand thoughtfully built for every stage of your adult life. Sephora’s launch of intimate care sets the stage for the next chapter of sexual health.”