73% say small businesses are failing Gen Z and Millennials: report

A staggering 91% of small business owners surveyed are confident that they provide a convenient online experience. Yet, only 21% of consumers echo this sentiment, with an even smaller percentage of Gen Z, at 19%, agreeing.

This disparity suggests that many small businesses may be inadvertently turning away the very customers they seek to attract. “Consumers are ultimately looking for convenience, and if small businesses aren’t meeting these expectations, they’re likely losing business,” said GoDaddy Trends Expert Amy Jennette.

“GoDaddy offers cost-effective tools small businesses can use to create more modern and convenient experiences for their customers, like ‘buy online, pickup in-store,’ for instance.

The most important thing is that small businesses are adapting as Gen Z and Millennial preferences evolve beyond what’s been the status quo.” The demand for convenience among younger consumers is not just a passing trend; it’s a decisive factor in where they choose to spend their money…