Retail

The 40 Store Goal and the Bold US Expansion of SUKOSHI

Asian beauty retailer SUKOSHI is making a major push into the United States, with a slate of new stores rolling out across top-tier malls and a goal of operating over 40 stores by the end of 2026.

Published: Dec 26, 2025 5:44 AM

By Jeanel Alvarado

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The 40 Store Goal and the Bold US Expansion of SUKOSHI

Asian beauty retailer SUKOSHI is making a major push into the United States, with a slate of new stores rolling out across top-tier malls and a goal of operating over 40 stores by the end of 2026. This expansion cements SUKOSHI as one of North America’s most influential players in Asian beauty retail, blending discovery-driven merchandising with a full-scale brand accelerator model.

SUKOSHI’s next wave of U.S. stores SUKOSHI is deepening its footprint in the U.S. with new locations in several of the country’s most prominent shopping centers.

The retailer will open at King of Prussia Mall in Pennsylvania, Lenox Square in Atlanta, Aventura Mall in Miami, Bellevue Square in Washington, and Garden State Plaza in New Jersey, marking its most significant U.S. expansion to date.

These malls rank among the highest-traffic, highest-spend retail environments in their respective regions, positioning SUKOSHI in front of a broad mix of domestic shoppers and international tourists.

For beauty brands entering North America, placement in these centers offers immediate visibility and a built-in audience already primed for premium beauty experiences…

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Top 10 Brands Expanding into the US in 2026

The 40 Store Goal and the Bold US Expansion of SUKOSHI

Asian beauty retailer SUKOSHI is making a major push into the United States, with a slate of new stores rolling out across top-tier malls and a goal of operating over 40 stores by the end of 2026.

Unlock the rest of this story

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