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adidas Opens a Bespoke Originals Store on Rome’s Via del Babuino
The V2 concept combines local design references, fashion-led merchandising and Click & Collect, extending adidas Originals’ city-specific store approach.
adidas Brings Six Floors of Sport and Style to Hanoi’s Hoàn Kiếm Flagship
A lakefront flagship combines specialist sports, Originals and Y-3 with Hanoi-inspired architecture and rooftop artwork by local artists.
adidas Originals Launches BamBam’s EYES ON ME Collection in Thailand
The Thailand-created collaboration carries the artist’s eye emblem and signature across denim, sportswear and accessories.
adidas Originals Opens Heritage Store in Hoi An’s Ancient Town
The first adidas Originals Heritage Store in Vietnam occupies a historic Hoi An building and pairs local design cues with customization and community space.