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AI technology is making significantly enhancements to the luxury retail experience for customers by offering personalized and efficient services. With the ability for luxury brands to better analyze data collected from various touchpoints, including social media, online browsing history, and…
The luxury goods industry faces a persistent challenge in combating counterfeit products and brands are AI to identify and shut down fraudulent online retailers, authenticate products, and enhance customer experiences. Counterfeiters have become increasingly sophisticated in their methods, making it…
The renowned apparel company behind the Levi’s brand, Levi Strauss & Co., has recently announced a groundbreaking partnership with Lalaland.ai, a digital fashion studio specializing in AI-generated models. This collaboration aims to revolutionize the way Levi’s showcases its clothing line…
Pacsun, a leading youth-oriented specialty retailer, has taken a bold step into the metaverse by partnering with the first-ever virtual influencer, Miquela. This collaboration marked the beginning of an exciting marketing strategy for Pacsun, focusing on the virtual influencer space…