Oana Leonte’s The Architecture of Meaning Puts Brand Heritage at the Centre of Strategy
Oana Leonte’s new branding book argues that consumer companies should build on the meaning and heritage they own, not rely solely on purchased attention.
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The North Face Uses Everest Film Storytelling to Reinforce Its Mountain Identity
The North Face’s promotion of Everest: The Other Side connects its brand narrative with elite mountaineering ahead of the film’s theatrical release.
Palm Tree Crew and Centric Brands Launch Joint Venture for a Global Fashion Empire
Centric Brands and Palm Tree Crew are joining forces in a new joint venture designed to turn a DJ led lifestyle collective into a global, experience driven apparel and accessories business. This partnership combines Centric Brands’ scale in fashion with…
Toys”R”Us Opens Two-Story Flagship Store at American Dream
Toys”R”Us has made a triumphant return with the opening of a two-story flagship store at the American Dream mall in East Rutherford, New Jersey. Spanning 20,000 square feet, this impressive store is designed to cater to children of all ages…