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This RB report presents an in depth analysis of the top 10 beauty brands based on their website traffic as of December 2025. Leveraging data from SEMRush’s “Beauty & Cosmetics” category, this document provides insights into the digital landscape of…
Beauty lovers and gift givers are celebrating as IPSY launches its coveted 25-Day Advent Calendar for 2025, a limited-edition holiday box featuring 25 surprises worth over $600, all for a competitive price of $149.99. Exclusively available via ipsy.com/shop, IPSY’s calendar…
Influencer marketing has become an essential tool for brands looking to connect with potential customers and build a loyal following. By partnering with social media influencers and creating compelling content, brands can reach a wider audience in a more authentic…
Ash K Holm has been named the brand’s Chief Makeup Artist for Spring 2023 by IPSY, the most prestigious beauty membership in the world. The celebrity makeup artist who created the classic looks of Hollywood’s most well-known A-listers including Kim…