IPSY Appoints Ash K Holm as Brand’s Chief Makeup Artist
Ash K Holm has been named the brand’s Chief Makeup Artist for Spring 2023 by IPSY, the most prestigious beauty membership in the world. The celebrity makeup artist who created the classic looks of Hollywood’s most well-known A-listers including Kim Kardashian, Ariana Grande, Megan Fox; has more than 1 million Instagram followers and 200K TikTok followers will serve as IPSY’s in-house makeup mentor and authority on all things beauty for the forthcoming spring season.
As part of the recently announced partnership between IPSY and BoxyCharm to develop the ultimate beauty membership, IPSY wanted to build on the Chief Makeup Artist programme that BoxyCharm started in Fall 2022, with Donni Davy, the founder of HALF MAGIC and the Head Makeup Artist for HBO’s Euphoria, as the first CMUA. Ash will now be the second in-house beauty expert to curate looks for members, respond to the most frequently asked beauty queries, and divulge top-secret hacks, tricks, and trends.
“Experimenting with makeup is one of the truest forms of self-expression, something both IPSY and I are passionate about,” Holm said. “I couldn’t be more excited to work with the brand to inspire the IPSY community to be their most authentic, unique, beautiful selves, and share my methods and must-have products with so many beauty enthusiasts.”
The extended Chief Makeup Artist programme gives IPSY’s disruptive beauty membership another level and enhances their reputation as a source of beauty trends and inspiration. The goal of IPSY is to empower members with professional knowledge and abilities, furthering the brand’s goal of democratising the beauty industry. To that end, IPSY is providing unmatched access to a well-known and respected celebrity makeup artist.
“We’ve had the pleasure of working with Ash since Glam Bag x Khloé Kardashian, a collection of the most coveted products in beauty curated by the The Kardashians co-star and GOOD AMERICAN Co-founder, back in 2021. The IPSY community loved Ash’s content, so we knew she would be the perfect fit for our souped-up CMUA program,” Tina Shim, Senior Vice President of Brand Marketing at IPSY, said. “Ash is an incredible talent with next-level industry experience and an amazing ability to bestow confidence through makeup looks that enhance your natural beauty. We are thrilled that Ash’s expertise is now available to IPSY and BoxyCharm’s combined 20M+ community!”
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From curating monthly product picks to creating tutorial-style content of her signature looks, including just-woke-up-like-this contouring and how to sculpt your way to seriously snatched skin and eyes, Ash will exclusively share professional tips and tricks with IPSY members.
About Ash K Holm
Ash K Holm is a Los Angeles-based celebrity makeup artist. Her ability to create glamorous looks and glowing skin have made her a favorite with clients such as Ariana Grande, Kim Kardashian, Khloe Kardashian, Shay Mitchell, Camila Cabello, and Jennifer Lopez.
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