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This RB report analyzes the competitors for Odd Muse, a contemporary fashion brand defined by its “quiet luxury” aesthetic, structured silhouettes, and positioning in the attainable luxury market. The analysis employs a specialized Fashion Brand Ranking Methodology (FRM) to identify…
The rapid rise of London-born fashion label Odd Muse continues as it transitions from a viral NYC pop-up to a permanent flagship at 55 Mercer Street in SoHo. This strategic leap—brokered by Colliers—showcases how temporary retail experiences can evolve into…
ODD Muse, the celebrated British fashion label known for its distinctive blend of elegance and edge, is set to open its first pop-up store in the vibrant neighborhood of Soho, New York City. Scheduled for unveiling on November 9th, 2024…
Odd Muse is a slow-fashion womenswear brand founded in 2020 by Aimee Smale. The journey from a bedroom startup to a recognised name in UK fashion industry highlights the power of ambition and uncompromising vision. Founder Aimee Smale’s story is…