Prada Transforms Rue Cler Primeur Au Bon Jardinier Into a Paradoxe Scented Market
Prada Beauty and Sephora take over Au Bon Jardinier for a week, creating a unique market-to-perfume experience in Paris.
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Inside Louis Vuitton’s mission to make the next generation of makers.
Louis Vuitton is using the European Artistic Crafts Days to spotlight something deeper than product: the transmission of its craft from one generation of artisans to the next. By bringing artisans from six French workshops to Lyon and Paris, the House turns its…
Gymshark Opens First Permanent Kuwait Store at 360 Mall
Gymshark has opened its first ever permanent store in Kuwait, bringing the British fitness brand’s community-led retail concept to 360 Mall in Kuwait City. The launch deepens Gymshark’s commitment to the Middle East, where a fast-growing fitness culture is reshaping both malls and lifestyle retail. Gymshark lands in…
Paris Saint Germain Is Opening a Free Cultural House in Zhangyuan Shanghai
Paris Saint Germain is taking its cultural playbook to China with “ICI C’EST PARIS LA MAISON SHANGHAI,” a four day immersive hub in Zhangyuan, the historic fashion and lifestyle district in Shanghai. From 14 to 17 May 2026, the Club will transform Building W4 into a free to enter space…
Bella Hadid Fronts Prada’s Days of Summer 2026 Campaign
Prada is reimagining the summer getaway for 2026, swapping far flung shorelines for urban beaches in its new Days of Summer 2026 campaign fronted by Bella Hadid. The visuals place a star cast on elevated stretches of sand that sit…
Prada and Formafantasma Bring The Fifth Edition of Prada Frames to Milan
Prada and design research studio Formafantasma are bringing the fifth edition of Prada Frames to Milan from April 19 to 21, 2026, held during Salone del Mobile at one of the city’s most sacred architectural addresses, the Sacrestia of the…
Prada Is Running a 9 Stop Global Pop Up Series This Spring and the Aesthetic Is Pure Light
Prada is bringing summer to the world, one luminous pop up at a time. The Milan based luxury house has launched Days of Summer, a global pop up series spanning nine destinations across Asia, Europe, and the United States, conceived…
Prada and Snapchat Bring the Re Nylon Sea Beyond Collection to Bitmoji Avatars Worldwide
Prada is taking its Re‑Nylon for SEA BEYOND collection into the world of avatars, expanding its long running partnership with Snap Inc. into a new, shoppable, digital fashion drop for Bitmoji users. Prada and Snap Extend Their Global Collab Prada…
Prada Taps Artist Jordan Wolfson to Reimagine the Second Chapter of Spring/Summer 2026 Campaign
Prada has unveiled the second chapter of its Spring/Summer 2026 campaign, “I, I, I, I am…”, inviting American artist Jordan Wolfson to disrupt traditional fashion imagery with unnamed, unreal, and dreamlike digital creatures alongside a cast of Prada ambassadors and…
Prada Turns Scaffolding into a Landmark Art Installation on Fifth Avenue
Prada has unveiled a striking new facade on its Fifth Avenue flagship in New York City, transforming standard commercial pipe scaffolding into a shifting, large scale art installation that is already turning heads on one of the world’s most iconic…