Gymshark has opened its first ever permanent store in Kuwait, bringing the British fitness brand’s community-led retail concept to 360 Mall in Kuwait City. The launch deepens Gymshark’s commitment to the Middle East, where a fast-growing fitness culture is reshaping both malls and lifestyle retail.
Gymshark lands in 360 Mall Kuwait
Last Thursday, Gymshark officially opened the doors of its new store in 360 Mall, marking the brand’s debut permanent location in Kuwait. The space brings the brand’s performance focused activewear and community first retail model to local lifters, runners and gym goers in one of the country’s key premium shopping destinations.
The opening weekend drew members of the local fitness community, who were invited to explore the latest collections and experience the brand in person rather than online. Positioned inside 360 Mall, the store taps into strong footfall from cinemas, dining and leisure, giving Gymshark visibility with both committed…
athletes and casual shoppers. A milestone in Middle East expansion The Kuwait debut is part of Gymshark’s wider push across the Middle East, following earlier openings in regional hubs such as Dubai and a growing calendar of community events and pop ups.
The brand has been steadily shifting from a pure-play digital model to a more omnichannel strategy under leaders like Chief Commercial Officer Carly Natalizia, combining e-commerce scale with strategically placed experiential stores.
“As we’ve expanded across the Middle East, we’ve been incredibly inspired by the region’s passion for fitness and wellness,” Carly Natalizia, Chief Commercial Officer at Gymshark, said, adding that the rise of gyms, run clubs and community spaces in Kuwait made it a natural choice for the next store.
This move aligns with Gymshark’s long-term vision to be close to its community on the gym floor, not just on screen, while building brand loyalty through in-person experiences…
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