Bella Hadid Fronts Prada’s Days of Summer 2026 Campaign

Bella Hadid Leads the Cast Bella Hadid leads the Days of Summer 2026 images, joined by Damson Idris, Louis Partridge, and Liu Wen, each occupying their own metropolitan island. The cast is photographed alone rather than as a group, reinforcing the idea of private escapes carved out inside shared urban environments.

The compositions keep bodies and clothes closely tied to the sand’s contours: models lie, lean, or recline on the granular surfaces while the city remains clearly visible at the edges of the frame.

This approach underscores Prada’s interest in tension rather than seamless fantasy, allowing the contrast between rooftop beach and working city to stay unresolved. Tailoring Meets Swim The wardrobe follows the same logic of contradiction as the setting, combining metropolitan polish with straightforward swimwear codes.

Looks mix tailored skirts and sharp T-shirts with bikini tops, breezy Bermuda shorts, printed linens, canvas mini dresses, and easy accessories like leather tote bags, sunglasses, caps, and bucket bags…