Bella Hadid Fronts Prada’s Days of Summer 2026 Campaign

Prada is reimagining the summer getaway for 2026, swapping far flung shorelines for urban beaches in its new Days of Summer 2026 campaign fronted by Bella Hadid. The visuals place a star cast on elevated stretches of sand that sit improbably and very Prada, atop the city.

Bella Hadid Leads the Cast

Bella Hadid leads the Days of Summer 2026 images, joined by Damson Idris, Louis Partridge, and Liu Wen, each occupying their own metropolitan island. The cast is photographed alone rather than as a group, reinforcing the idea of private escapes carved out inside shared urban environments.

The compositions keep bodies and clothes closely tied to the sand’s contours: models lie, lean, or recline on the granular surfaces while the city remains clearly visible at the edges of the frame. This approach underscores Prada’s interest in tension rather than seamless fantasy, allowing the contrast between rooftop beach and working…