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Sephora is a multinational chain of personal care and beauty stores founded in France by Dominique Mandonnaud in 1970. It offers a vast array of cosmetics, skincare, body, fragrance, nail color, beauty tools, and haircare products. Known for its wide selection of high-end brands as well as its own private label, Sephora also provides beauty enthusiasts with professional makeup consultations and classes. The company operates numerous stores internationally and has a strong online presence, making it a go-to destination for beauty lovers seeking the latest products and exclusive offerings.
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Amorepacific, a global leader in Korean beauty, joined forces with Sephora US for a landmark event in New York City—the Seoul in the City K-beauty pop-up, held on October 24–25, 2025, at 45 West 25th Street. This immersive experience showcased…
Sephora, a long-time leader in beauty innovation and digital retail, has just taken a dramatic step forward in creator empowerment and social shopping with the launch of My Sephora Storefront. This new creator-powered affiliate platform is now seamlessly integrated across…
Sincerely Yours, the new teen-focused skincare brand co-founded by Jordan Matter and Salish Matter, has taken the beauty world by storm with its exclusive launch this week at Sephora stores across the U.S.. The record-breaking debut not only sold out…
Rhode, founded by Hailey Bieber, executed a highly anticipated product strategy between June 15th and September 4th, 2025, culminating in its official launch at Sephora across the USA and Canada on September 4th, 2025. This period was characterized by consistent…
Sephora continues to lean into its role as a launchpad for emerging, values-driven beauty brands, spotlighting innovators that address both inclusivity and evolving skin health needs. After generating strong consumer buzz online and achieving success through Sephora.com, Range Beauty — the…
Academy Award-nominated and Grammy-winning global sensation Ariana Grande is expanding her beloved LOVENOTES fragrance collection. The latest addition, Plush Vanilla, launches exclusively with Sephora on July 31st, ushering in “a new chapter to the multihyphenate’s iconic LOVENOTES fragrance collection, bringing in a new era of gourmand fragrance.” Created…
Ulta Beauty and Sephora continue to lead the industry with distinct business strategies and market positions. As of the first quarter of 2025, both companies reported growth, but with diverging strengths: Ulta delivered steady U.S. sales gains driven by accessible…
A new partnership is making it easier for beauty lovers to reach expert advice, as Sephora and Lyft launch a ride credit campaign in select cities. Sephora’s “Delivered to Beauty” Campaign Launches with Lyft From July 7-10, shoppers in New…
NielsenIQ (NIQ) and Sephora have announced a landmark multi-year data sharing agreement designed to deliver the Full View of the North American beauty landscape. This collaboration aims to democratize access to beauty data for brands across the U.S. and Canada, unlocking unprecedented…
Department stores like Macy’s are eerily quiet, with racks of unsold inventory, sparsely scattered customers, and a palpable sense of retail decline. Just a few storefronts away, Sephora is busy with shoppers—clusters of women testing products, associates providing tutorials, and…