Strategic Expansion: Why Northern Ireland Now? Sarah Boyd, Managing Director for Sephora UK, described the move as a proud first for Sephora and for the UK—a first store in Northern Ireland in Belfast’s Victoria Square. We are truly committed to bringing our beauty playgrounds to all corners of the nation.
Belfast is a city with important history and outstanding natural beauty, and we cannot wait to become part of the local community.
With Victoria Square chosen as the entry point, Sephora’s Belfast site is set to become a major regional flagship, delivering an international shopping destination experience that local beauty fans have long requested.
The Store Experience: Innovation, Exclusivity, and Inclusivity The Victoria Square flagship will feature immersive retail, showcasing the full Sephora Collection range alongside global exclusives, including Haus Labs by Lady Gaga and Makeup by Mario…